Site Owners

Purpose of IGASA:

To allow gambling websites to become approved by the IGASA authority and meet the standards required by advertisers in order to advertise on their sites.

What is a Site Owner?

The publisher of the site owns the content displayed on the submitted URL(s).

Benefits of a website being awarded the IGASA seal of approval

  • Increase your sites marketability to advertisers.
    • - If you are IGASA approved, you will be included in the IGASA Membership Directory and advertisers will know you are a trusted site that has met the IGASA standard.
    - The IGASA Membership Directory is recommended to all outside enquiries from advertisers, agencies and marketers as the place to find the leading trusted gambling websites online. Therefore by becoming IGASA approved, you will increase your exposure to advertisers, meaning more potential advertisers to advertise on your site.
    - As large numbers of agencies, advertisers and marketers only buy from IGASA approved sites, you increase the number of potential advertisers you have access to.

  • Increase the value of your inventory.
    • - As your site has approved, met the IGASA code and the standards required by advertisers, advertisers know when working with you, their brand will be protected.
    - The protection offered to advertisers by the IGASA standard, means that if you are a gambling site, by becoming approved, you not only increase your marketability to advertisers but you also increase the value of your inventory.

    What do I need to do in order to become approved:

  • Sites must be gambling related and meet the IGASA Code of Conduct requirements. Read more here.
  • Apply to become IGASA approved on igasa.org, click the application button on the top right hand corner “Apply to IGASA”.
  • IGASA membership is free to successful applicants.
  • Your application will be reviewed by the Authority and a member of the board will get back to you regarding whether you have met the IGASA standard and been awarded the IGASA seal or whether your application has been unsuccessful.
  • If you are successful, you will be awarded the IGASA seal (to view the seal, see the bottom left hand corner of this page), to show that you are considered a trusted site by advertisers, that advertisers know when advertising with you that their brand is protected and that your site has met the required standards.
  • The IGASA seal must be placed on the home page of your site so advertisers, marketers and advertisers know whether you are a trusted site on inspection. It may be placed wherever you choose (At the bottom of the page and below the fold is acceptable), but it must be placed on the home page.
  • The seal contains no outbound link to this site or any other, so it will not affect your SEO ranking. However you will receive an inbound link from the Membership Directory which can help build your link equity and improve your SEO ranking.
  • To apply to become ISAGA approved and take advantage of all the benefits offered by free membership and join the select list of IGASA Members in the membership directory, please click on the “Apply to IGASA” button at the top right hand side of your screen.

    • Site Owners Contact: siteowners@igasa.org