IGASA CODE OF CONDUCT

Terms and Conditions for site owners, publishers and sites within a network:

1. The publisher of the site either owns or reasonably believes that it is entitled to use the content displayed on all URLs on which activity is running;

2. The site does not to the publishers knowledge include any virus or other destructive programming or device that could impair or injure any data, computer system or software;

3. The site does not to the publishers knowledge violate any applicable laws or regulations, including without limitation, false or deceptive or comparative advertising laws, gaming and gambling laws, competition laws, and criminal laws;

4. The site does not to the publishers knowledge contain content originated by or on behalf of the site publisher that is defamatory, violates any rights of privacy or publicity or constitutes a misrepresentation;

5. The content of the site originated by or on behalf of the site publisher does not and will not to the publishers knowledge infringe any Intellectual Property Rights or other proprietary rights;

6. The publisher of the site does not knowingly engage in, promote or facilitate on the site activities such as pirating, hacking or any other activities which are illegal under applicable law.

7. In respect of unlawful activity or content contributed to the site without the publishers knowledge or awareness of its unlawfulness, the publisher operates a notice and takedown policy that complies with applicable law (currently for publishers situated in the UK, the Electronic Commerce (EC Directive) Regulations 2002).

8. The site publisher will use all reasonable endeavours not to include on the site those types of content forbidden by the IGASA Code of Conduct. Barred Inventory Includes:

8.1 Hate Content, Obscenity and Indecency Content articulating views intended or reasonably likely to cause or incite hatred of any race, religion, creed, class or ethnic group. Content articulating views calculated to cause offence to or incite hatred of any individual or group. Content explicitly glorifying or delivering for the purposes of entertainment, scenes or descriptions of non-consensual pain, suffering, death, torture or ill-treatment of humans or animals. Content that is unlawful by reason of obscenity or indecency under prevailing legislation (such as the Obscene Publications Act 1959 and the Protection of Children Act 1978). Video content that may not be distributed under the Video Recordings Act 1984, either because it requires a video classification certificate or because of the classification it has been given (in particular, the 18R classification).

8.2 Bombs/guns/ammunition Content offering genuine or replica guns, bombs, ammunition or other offensive weapons for sale. Content glorifying the use of or offering technical information on the illegal use of guns, bombs, ammunition or other offensive weapons.

8.3 Invalid Clicks (non-Human Clicks) Invalid clicks are clicks generated by prohibited methods. Examples of invalid clicks include repeated manual clicking or the use of robots, automated clicking tools, or other deceptive software. Invalid clicks are sometimes intended to artificially or maliciously drive up an advertiser's clicks or a publisher's earnings. Sources of invalid clicks include: Manual clicks intended to increase costs to the advertiser or to increase profits for website publishers hosting the advertising. Clicks by automated tools, robots, or other deceptive software.

8.4 Spyware Any software covertly installed on a users machine (as distinct from the addition of a cookie to the appropriate location within the users browser software). Specifically, Spyware is: installed without the user's full knowledge; cannot be easily uninstalled or disabled; covertly transmits information about the user's activities to a remote host often used to facilitate delivery of advertising messages, often with a high frequency those applications that are a sub-set of spyware being, malware (malicious code). Malware includes viruses, worms and Trojans. A defining characteristic of malware is that it is intended to cause harm or be otherwise used for criminal purposes. Examples of spyware in this category are keystroke loggers, password sniffers, spam launchers, remote access tools (RATs) and screen capture utilities.

8.5 Unauthorised code request (anywhere that the code requesting the ad isnt owned by the publisher) Any advertising delivery taking place outside of inventory, sites and networks specifically contracted to deliver the campaign under a current agreement to purchase advertising space or represent website inventory, governed and controlled by the terms & conditions laid down by the purchasing or representing network. This clause is specifically intended to prevent third parties passing on tags to unauthorised parties or illicitly placing those tags to deliver advertising in unauthorised content areas that may or may not be appropriate for the campaign and may or may not comply with IGASA codes of conduct or best practise.

9. The site publisher will use all reasonable endeavours to ensure that inventory booked on this site will not be re-sold or re-brokered.

Sanctions available to the IGASA board for breach of the Code

1. Censure: The Approved Member is notified internally that they have been reprimanded; no other action is to be taken against them.

2. Suspension: The Approved Member is notified in public that their membership has been suspended. The Member is suspended for 2 months or until the majority of the IGASA board are satisfied that the reason for suspension has been rectified and the suspension may be lifted.

3. Expulsion: The Member is notified in public they have been removed from the Approved Members Directory.